European Court of Justice: Google not liable for keyword trademark infringement

March 24, 2010 The European Court of Justice has sided with Google in a case concerning trademarks and AdWords.

The European Court of Justice (ECJ) has ruled that Google is entitled to sell search ads for trademarked terms even if the advertiser is not the trademark holder.

The case arose as the result of a suit brought in France by LVMH Moët Hennessy Louis Vuitton (LVMH) against Google, which alleged trademark infringement and the promotion of counterfeit goods. Two similar cases were joined for consideration by the ECJ.

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