Twitter as a marketing tool for law firms - who is using it and how?

July 19, 2011 Interesting article here about the law firms that are using Twitter as part of their marketing strategy. While many large law firms have Twitter accounts, the vast majority of them are not posting Tweets.

The article notes that there are 19 major US firms that have high activity on the site, including DLA Piper, Greenburg Traurig, Weil Gotshal & Manges, Mayer Brown, Reed Smith, McDermott Will & Emery, Akin Gump, King & Spalding, Goodwin Procter, Fulbright & Jaworski, McGuireWoods, Squire Sanders & Dempsey, Seyfarth Shaw, Nixon Peabody, Duane Morris, Troutman Sanders, Steptoe & Johnson, Patton Boggs & Blow and Crowell & Moring.

The article offers practical advice on the use of Twitter as a marketing tool. For example, the author suggests that having a number of twitter accounts to target specific audiences, so that people don't have to sift through irrelevant information.


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