Marketing survey: Law firms turn to search engine marketing and legal networks

The number of local and regional corporate, transactional and defense law firms using search engine optimization (SEO), and getting cases and referrals as a result, has tripled in the past 24 months, according to a newly-updated national marketing effectiveness survey. The survey by law firm marketing consultants Alyn-Weiss & Associates, Inc. shows that 59 percent of firms used SEO over the past 24 months. That compares to 20 percent in the two years prior to then. In 2007-2008, 20 percent of firms said they got cases from SEO, compared to 8 percent in 2005-2006. Forty-four percent of the firms that are members of legal networks said they received significant amounts of work from other members of the network.

Marketing survey: Law firms turn to search engine marketing and legal networks prweb.com Wed, Oct 22, 2008