Marketing expert: law firm twittering a waste

Law firm marketing guru Larry Bodine has spoken out against the use of microblogging service Twitter, claiming it's not an effective tool for law firm marketing. Bodine points to a study conducted by the Harvard Business Review showing that most Twitter users don't actually use the service much. Ten per cent of active users are responsible for over 90% of all Tweets, the study found.

Marketing expert: law firm twittering a waste thenewlawyer.com.au thenewlawyer.com.au Mon, Jun 8, 2009