Eversheds' interest in criticism

A new report has concluded that the ‘Magic Circle’ tag has lost its currency. The report, commissioned by non-Magic Circle firm Eversheds, focuses primarily on the issue of fees, and uses the term ‘value’ 35 times. Is the report a grand branding exercise posing as critical commentary about a grand branding exercise?

Eversheds' interest in criticism rollonfriday.com rollonfriday.com Mon, Mar 29, 2010