ICC Cricket World Cup 2011 worries about commercial right protection
The ICC Cricket World Cup has engaged Copyright Integrity International (CII) to work closely with its existing in-house legal team on the management of a comprehensive rights protection programme for the ICC Cricket World Cup 2011, which gets underway on 19th February. CII will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection and media terms enforcement, in a programme designed to protect the ICC's intellectual property rights from the threats of piracy, ambush marketing and unlicensed use.
ICC Cricket World Cup 2011 worries about commercial right protection