Bird & Bird enters Australian market

March 22, 2013 Bird & Bird has expanded into Australia with the conclusion of an exclusive cooperation agreement with Australian law firm Truman Hoyle.

Truman Hoyle’s Sydney-based practice has 30 lawyers specialising in telecoms, technology, media, ecommerce, music, leisure, travel, advertising and biotechnology industries. The firm will henceforth market its services jointly with Bird & Bird, and it is understood that the deal could lead to a full merger in the future.

Bird & Bird CEO David Kerr said: "Bird & Bird and Truman Hoyle share a clear cultural fit and compatibility in their technology, media and telecoms (TMT) sector focus. We are deeply impressed by the calibre of both the lawyers and clients at Truman Hoyle.

"It makes sense for us to formalise an agreement in Australia. It is one of the top 10 largest knowledge economies in the world and we already work for clients in most of the world's top economies."

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