Google may face legal action by top brands

Legal chiefs at some of the UK's leading brands convened a crisis meeting last week to look at the legality of Google's revamped keywords policy, which they believe infringes their trademarks. Google's policy that allows brands to bid for rival trademarks and brand names to push their own brands up the search results list lifted Google's ban on restrictions that prevented companies from being able to bid on protected trademarks via pay-per-click ad slots.

Google may face legal action by top brands thelawyer.com Tue, Jun 3, 2008