Online reputation management - the way of the future?

A group of panelists at the ABA’s 2010 Annual Meeting in San Francisco have predicted that websites that allow clients and peers to rate legal services will become increasingly influential in the years to come, while static websites and law firm biographies fade into the background. As competition increases, clients are turning to sites such as Avvo and Yelp to access information about law firms. Avvo founder Mark Britton said: “The reality is word of mouth is moving online”. He says consumers are turning to the Internet to verify word-of-mouth referrals from other individuals and lawyers, and online reputation management is becoming more and more important.

Online reputation management - the way of the future? abajournal.com Wed, Aug 25, 2010